A few years ago, a new style of button labeling emerged that appears only sightly different, but turns around the whole idea of what a button is. Such buttons are labeled “Get started,” “Explore,” “Launch experience,” etc. and are links to other parts of a system. Pushing them doesn’t change anything in the system’s state, as could be expected from a classic button. Instead, they’re supposed to reconfigure the user’s state. Users have to accept the spelled out mantra and change their attitude before accessing the next piece of information. The work required for this reconfiguration is entirely on the side of the user, the computer doesn’t act as a tool to complete this mini task, the user has to do it on their own.